Why is marketing research so important? What kind of techniques and methods can be used? What can of resources we should allocate for marketing research? And, maybe the most important thing, how can we use efficiently the results of the marketing research?

We have prepared an overall presentation of the techniques and methods of marketing research, of its role and importance within the company. We will detail together the methods used in marketing research, from the simplest to the most complex. We have prepared practical exercises and case studies so that we can apply efficiently the results of the marketing research in current marketing activity of the company.

We have got the experience of diverse marketing research on different fields, we have learnt to apply the most efficient methods, to extract valuable information for the company, but mostly to learn how to apply the conclusions of marketing research to obtain concrete results. We can be useful for you, just let us prove!